MASTERPIECE PERFECTED OVER TIME

Years of innovation are hard to imitate, let alone surpass. The industry-leading α processor in OLED takes the viewing experience to new heights

HOW THE VIVIDNESS OF OLED STANDS OUT

The α9 Gen7 AI4K processor redefines OLED with enhancements that add transformative, lifelike detail.

AN IMAGE ADAPTED TO YOUR TASTE

Select your favorite images and AI Picture Wizard creates an image tailored exactly to your unique taste from 85 million possibilities and then saves it to your profile

THE IDEAL AUDIO FOR YOUR SPACE

The sound system detects the layout of your room and where you are sitting to create a dome of sound around you in perfect tune with the unique acoustics of your room.

INTELLIGENCE THAT SHINES UNDER ANY LIGHT

Day or night, brightness control senses the light in your space and balances the image accordingly for crisp, clear visuals.

ARTIFICIAL INTELLIGENCE OPTIMIZES RESOLUTION

After classifying the frame, AI Noise Reduction and AI Super Resolution make the scenes more realistic.

BRIGHT IMAGE LIGHTING

A Brightness Booster light-enhancing algorithm brings out the image with even greater clarity.

INFINITE CONTRAST CREATES A CONSTANT IMPACT

Scenes come to life in bold ways, where the darkest shadows and brightest lights intertwine.

DISCOVER THE ULTRA-THIN FEELING

A minimalist design with a narrow bezel ensures an understated appearance for undeniable elegance and a level of uncompromising attention.

SOUNDLANDS THAT SURROUND YOU

Hear the action around you with the unparalleled clarity, intricate detail, and spatial depth of Dolby Atmos.

GAMING ON ANOTHER LEVEL

Eliminate screen tearing and lag with AMD FreeSync Premium, featuring NVIDIA G-Sync, 144Hz mode, and Built-in VRR.

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