MASTERPIECE PERFECTED OVER TIME

Years of innovation are hard to imitate, let alone surpass. The industry-leading α processor in OLED takes the viewing experience to new heights

HOW THE VIVIDNESS OF OLED STANDS OUT

The α9 Gen7 AI4K processor redefines OLED with enhancements that add transformative, lifelike detail.

AN IMAGE ADAPTED TO YOUR TASTE

Select your favorite images and AI Picture Wizard creates an image tailored exactly to your unique taste from 85 million possibilities and then saves it to your profile

THE IDEAL AUDIO FOR YOUR SPACE

The sound system detects the layout of your room and where you are sitting to create a dome of sound around you in perfect tune with the unique acoustics of your room.

INTELLIGENCE THAT SHINES UNDER ANY LIGHT

Day or night, brightness control senses the light in your space and balances the image accordingly for crisp, clear visuals.

ARTIFICIAL INTELLIGENCE OPTIMIZES RESOLUTION

After classifying the frame, AI Noise Reduction and AI Super Resolution make the scenes more realistic.

BRIGHT IMAGE LIGHTING

A Brightness Booster light-enhancing algorithm brings out the image with even greater clarity.

INFINITE CONTRAST CREATES A CONSTANT IMPACT

Scenes come to life in bold ways, where the darkest shadows and brightest lights intertwine.

DISCOVER THE ULTRA-THIN FEELING

A minimalist design with a narrow bezel ensures an understated appearance for undeniable elegance and a level of uncompromising attention.

SOUNDLANDS THAT SURROUND YOU

Hear the action around you with the unparalleled clarity, intricate detail, and spatial depth of Dolby Atmos.

GAMING ON ANOTHER LEVEL

Eliminate screen tearing and lag with AMD FreeSync Premium, featuring NVIDIA G-Sync, 144Hz mode, and Built-in VRR.

• Operating System: webOS 24
• Processor: α9 AI Processor 4K Gen7

• Panel Type: OLED 4K
• Size, in inches: 77''
• Resolution: 3840 x 2160
• Refresh rate: 120Hz
• Motion: OLED Motion

• AI Gender Selection: Yes (SDR/HDR)
• AI Brightness Control: Yes
• HDR (high dynamic range): Dolby Vision / HDR10 / HLG
• AI Upscaling: α9 AI Superscaling 4K
• FilmMaker™ Mode: Yes
• Dynamic Tone Mapping: Yes (OLED Dynamic Tone Mapping Pro)
• HFR (high frame rate): 4K 120 fps (HDMI, RF, USB)
• Picture Mode: 10 modes (Custom Picture Wizard, Vivid, Normal, APS(Auto Power Saving), Cinema, Sports, Game
• Dimming Technology: Pixel Dimming

• NVIDIA G-Sync™ Compatible: Yes
• AMD FreeSync™: Yes
• HGiG (HDR Gaming interest Group): Yes
• Game Optimizer: Yes
• VRR (Variable Refresh Rate): Yes
• ALLM (Auto Low Latency Mode): Yes

• LG Sound Sync: Yes
• Sound mode sharing: Yes
• Simultaneous audio output: Yes
• Bluetooth Surround Ready: Yes (2-Way Playback)
• Dolby Atmos: Yes
• AI Sound: α9 AI Sound Pro (9.1.2 Enhanced Virtual Mixing)
• Clear Voice Pro: Yes (automatic volume leveling)
• AI Acoustic Tuning: Yes
• Audio Codec: AC4, AC3 (Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (refer to manual)
• Speaker direction: Downward firing

• Operating system (OS): webOS 24
• ThinQ: Yes
• Intelligent speech recognition: Yes
• Magic Remote: Included
• Amazon Alexa: Yes (built-in)
• Works with Apple Airplay2: Yes
• Smartphone remote control app: Yes (LG ThinQ)
• Voice control without remote control: Yes
• Free Web Browser: Yes
• LG Channels: Yes
• Multiscreen: Yes
• Family settings: Yes
• Always ready: Yes
• USB Camera Compatible: Yes

• Terrestrial: DVB-T2/T
• Cable: DVB-C
• Satellite: DVB-S2/S
• Analog: Yes

• HDMI Output: 4x (Supports 4K 120Hz, eARC, VRR, ALLM, QMS (Port 4)
• Simplink (HDMI CEC): Yes
• HDMI Audio Return Channel: eARC (HDMI 2)
• USB input: 3 (v2.0)
• Wi-Fi: Yes (Wi-Fi 5)
• Bluetooth Support: Yes (v5.1)
• Ethernet input: 1
• CI Slot: 1
• RF Input (Antenna/Cable): 2
• SPDIF (Optical Digital Audio Output): 1

• Screen Type: 4K UHD LED

• Energy consumption in SDR for 1000 hours: 126 kWh
• Energy efficiency class in SDR (AG): F
• Energy consumption in HDR for 1000 hours: 274 kWh
• Energy efficiency class in HDR (AG): G

• Dimensions without stand (WxHxD): 1711 x 982 x 47.1 mm
• Dimensions with pedestal (WxHxD): 1711 x 1035 x 267 mm
• Pedestal dimensions (WxD): 520 x 267 mm
• VESA standard: 300 x 200 mm

• Weight without packaging, without stand: 23.5 kg
• Weight without packaging, with stand: 27.1 kg

Brand

LG

Reference

OLED77C44LA

Stock Online

Sold out

Stock Store

Sold out

Smart TV

Yes

Screen Resolution

4K (2160p)

TV Size

77''

Energy Efficiency

F

Type

OLED

TV Operating System

WebOS